Updated October 31, 2013
Our first book, published in 1979, was titled Making the Change. Back then Mary and I understood that health and appearance problems and solutions were dependent upon people changing how they ate. We also knew that the biggest changes would beget the biggest results. Our efforts over the past 34 years have been focused on helping people through these often-difficult times so that they could see and feel the biggest results. The most empowering motivations for change have become clear to Mary and I, and they are presented below, organized into the three overlapping stages of life: Early, Middle and Late.
Humans are naturally motivated to approach pleasure and avoid pain; but the more powerful of the two forces is the desire to avoid pain. In general, people change when the inconvenience of being fat and sick outweighs the inconvenience of taking care of themselves. Because the intensity and kind of stimuli for deriving pleasure and avoiding pain varies with age, the motivations for change also vary.
The motivation during early life is to:
Avoid Pain & Ridicule
For most children, ridicule from classmates is a common and painful experience, and their personal appearance is most often the focus of that mockery. Watch your child groom before school: every hair must in place, and one new blemish can be sufficient reason to spoil the whole day. The pain of not feeling attractive is often sufficiently embarrassing enough for change to be considered. Poor performance in the classroom and on the playing field is another common source of ridicule. Athletic abilities are a direct consequence of a child’s body weight, musculature, and source of energy (their food).
Babies are born with an inherent drive to learn, and young children are naturally curious, but from birth through their high school years, they are at the mercy of their parents’ decisions about food. Once children leave home (at least part time) their welfare is at the will of their own choices. Experiences during these early years form attitudes and habits that last a lifetime.
The Top Ten Efforts to Help Children:
The motivation during midlife is to:
Gain Beauty & Power
Simply put, the rich western diet robs people of their beauty and power. Where have all the pretty women and handsome men gone? They’ve gone over to the dark side of dining. People who enhance their attractiveness by spending thousands of dollars on clothes, cars, makeup, perfumes, and plastic surgery have become unsightly—all for yellow and brown food that tastes of grease and salt, and smells repugnant. Lives are ruined by food to the same degree that lives are ruined by smoking, drinking alcohol, or becoming dependent on drugs; all destroyed by misguided choices. Too few people know that they can have all the health that money can’t buy by changing how they eat.
The Top Ten Motivators for Adults:
The motivation during late life is to:
Delay Death & Disability
Our “reproductive” and “productive” years are followed by our “retirement” years (mentally and physically). Our thoughts and fears turn to disability and death. One more day on the golf course or an hour playing ball with the grandchildren is worth almost any sacrifice, especially for people about to make the ultimate sacrifice. Yet people often say, “I do not fear death, I fear becoming disabled and dependent upon my children.”
The Top Ten Motivators for Seniors:
If you do not find the proper motivation today then there is always tomorrow. The future holds many negative stimuli for those who fail to make the change. The results of continuing the western diet can be best summed up as accelerated aging. Although the clock cannot be stopped, youth can be preserved. It’s the Food®.