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To Juice or Not to Juice? What’s A Bottle of Magic Worth?

Note: this content originally appeared in our December 2007 newsletter. More up-to-date research may be available, but the message is still the same!

Bottles of sweet to bitter liquids promise the newest cures for all kinds of troubles ranging from impotence to prostate cancer. Multi-level marketers guarantee medical miracles from Goji, Noni and Mangosteen juices without a single mention of the importance of giving up double cheese-bacon-beef burgers or taking a daily walk.  Out of this world prices are charged with claims of: 100% organic, kosher, vegetarian, pesticide-free, and chemical-free; high in amino acids, protein, trace minerals, vitamins, anti-oxidants; and containing unique polysaccharides. A single bottle providing one to two weeks’ supply will cost you $25 to $50.  According to one juice dealer, their company’s mission is to help people become healthier, happier, and richer.”1

 

The mystique surrounding these juices is enhanced by their origins in traditional tribal medicine.

 

Goji juice was discovered by “”A doctor researching an ancient society deep in the Himalayan mountains…considered by many