"How do you decide if your food is healthy or not? Do you prefer organic, low fat, low carb, low sugar, high protein, soy, vegan or vegetarian? All of these? None of these? Or are you just attracted to a picture on the box?

Making healthy choices has gotten very confusing as stores are filled to the brim with foods no one should be eating - even the food brands which claim to be "healthy."

In his informative and fun style, Jeff reveals the truth behind the marketing of "health" foods, and shows a simple system for insuring you make wise choices. Don’t be fooled again!"

"Americans have lost the ability to know what to eat. Jeff Novick explains in a clear and concise manner what they should be eating and why."

John McDougall, MD

DVD: