Another vote for the very inexpensive, easy to find Aroma.
The problem with rice cookers is finding one that can do brown rice well. I've had plenty in the past that failed, so I cooked rice on the stove for a long time. That occasionally failed due to operator error!
I have a digital Aroma that has the timer function and separate white/brown rice settings. It does a great job, and I've nearly beaten it to death. My mom was impressed and a smaller, cheaper version without the locking lid, timer, or brown rice setting and it works great too, even for brown rice.
I love all kinds of Asian things, but I just could not justify the cost of a Zojirushi when the Aroma does so well.