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Lots of comments from both the idealistic camp versus the realistic camp
https://www.facebook.com/garytvcom/videos/1041687795886468/ wrote:Recently we posted a few videos calling people to support SuperMeat, a new initiative that aims to end the slaughter of animals by culturing meat, without the use of serum or other animal ingredients. Many of you asked us why we promote the production of cultured meat since it is still meat (thus, not "vegan") and still not an optimal food for human health.
We asked Gary Yourofsky, one of the most eloquent voices in the animal liberation movement, to have his take on this important matter, and we wanted to share it with you since we couldn't have said it any better.
Why Do People Want Veggie Burgers That Bleed?BlueGene wrote:Another company has found a way to mimic the taste of red meat by using plant heme, which is produced by nitrogen fixing plants and tastes like blood. https://youtu.be/3LdbpqLkH6k
So How Does It Taste? wrote:The short answer: pretty good.
The long answer of a gourmand: so far, nothing comes closer to eating a real burger than this one…made of plants.
I want to dispel the notion that it feels like you’re eating a vegetable patty stacked between two pieces of bread. Instead you’re consuming something warm, with the browning and texture you’ve come to expect of real beef. This is partly thanks to the discovery of a molecule called “heme”, which gives real meat its “look”, and which is more prevalent in animals than in plants, which made it more challenging to recreate.
The quarter-pound patty is firm and has sufficient flavor to take the place of an unseasoned piece of beef, cooked to about well-done. Diners can request a thicker burger, cooked to rare, medium-rare, well-done, etc.
That all sounds dandy, but then the questions started piling up: what is it made out of?
As it turns out, most of the ingredients in the patty, like potato proteins, xanthan gum used for texture, water, textured wheat protein, coconut oil and other “natural flavors”, can be found in many professional chef’s kitchens. So, it’s not made of anything scandalous, and carries more protein for fewer calories than traditional beef, according to Brown and co.
According to Chang himself, the Impossible Burger meat is handled just like all other meat perishables: it’s shipped, refrigerated and hydrogenated from the lab to Nishi in New York, then is handled with care. It’s worth noting that the patty can also be preserved frozen, then cooked and consumed.
Fast-forward five years of development and the culinary community is beginning to take notice: David Chang has given his approval, adding his own version of the “Impossible Burger” to Nishi’s menu. The plant-based burger is available starting tomorrow, for $12 with a side of fries.
http://momofuku.tumblr.com/post/148004390068/impossible wrote:starting wednesday, July 27th, momofuku nishi will be the first restaurant in nyc to serve the impossible burger. the nishi style impossible burger is topped with lettuce, tomato, pickles, and special sauce and served on a martin’s potato roll with french fries. guests can add american cheese upon request.
the impossible burger tastes like ground beef but is made from plants, uses 95% less land, 74% less water, and produces 87% less greenhouse gas emissions. more importantly, it’s one tasty cow-free burger.
the burger will be available first come first serve for brunch and lunch, with a limited number available during happy hour.
He started some of the work with the help of a grant from People for the Ethical Treatment of Animals as a post-doctoral researcher at MU. Now he’s employed at California-based Memphis Meats. The company hopes to start selling some form of animal-free ground meat in five years.
The point is to blow up the meat industry by growing chicken more cheaply, and without the environmental and ethical entanglements of the current industry. There’s a long way to go before this kind of operation beats industrial meat on price, but the cost of production is dropping like crazy. In 2013, Mark Post created a no-slaughter burger at $325,000 per pound, last year Memphis Meats made a meatball at $18,000 per pound, and now it says it can produce a pound of chicken for $9,000.
BlueGene wrote:There are people out there who just aren't going to stop eating meat. This is for them, not us.
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