It does seem disappointing that more doctors didn't show up, but the results aren't bad from a strictly marketing standpoint. 500 doctors solicited, 19 showed up, which is a 3.8% response rate. Add in the PA and the two RN's and you're up to a 4.4% rate. That's above average for a blind solicitation. (The only tactical error was using the "fax blast"-- nobody reads these things anymore and I'm sure they were taken from the fax to the recycle bin without anyone looking at them.)
I don't know much about prices for medical continuing ed credits, but $150.00 for 4 CME credits sounds quite reasonable compared with some other professions. And since it was a McDougall presentation, I'm sure the dinner served was very good!
What makes me sad about it all is that Dr. McDougall is a great speaker and these doctors would have had a great evening with him even if they didn't agree with anything he said. They really missed out on something good and as a consequence their patients are going to potentially miss out, too.
But HURRAH! for the 22 medical professionals that did go!
Perhaps the thing that has to be done is to find a group of wealthy donors who can set up some kind of foundation to (a) pay for the expense of putting on such events and to (b) actually pay the doctors $150.00 to attend them.
If I was a wealthy person I've already have done this.