Thanks everyone for your responses. I was just asessing to see if it was a food that I could incorporate in my diet. I have not seen it anywhere in Canada around where I live so as it would be too much trouble to obtain, I will stick with the grains I already have in my diet.
I only cooked it once by mistake. I thought I was putting bulgar into something and used freekah instead. In my opinion, it really has little to recommend it over bulgar in terms of flavor, but I did not find its taste repulsive. In short, I don't think you're missing anything, but I wouldn't go out of my way to avoid it either.