Or it could be we're just seeking truth.
Don't forget, McDougall is bringing his baggage to his articles, too, and if he's going to post something controversial, people may call him out on it. He's been in the hot-seat before and can certainly take the heat.
I'm sure he can. It's also possible you may be seeing stuff that's not there and frying him for no reason. It's those durn buzzwords. Powerful little beasties. They can bring up all kinds of old associations, emotions, etc.. When that happens, we're no longer talking about what's in front of us. We humans can make anything into a controversy and chase it in circles if that's what we choose to do. I don't see Dr. McDougall as the dictator type. If he were, he would have forbid his children from eating junk food when they went outside the home, and the punishment for non-compliance to his law probably would have been swift and severe.
Hope is the thing with feathers
That perches in the soul,
And sings the tune without the words,
And never stops at all,
And sweetest in the gale is heard;
And sore must be the storm
That could abash the little bird
That kept so many warm.
I've heard it in the chillest land,
And on the strangest sea;
Yet, never, in extremity,
It asked a crumb of me.